Local news organizations will get smarter on mobile
Nieman Lab, a project of the Nieman Foundation for Journalism at Harvard University, asked a cross-section of news industry leaders to share their predictions for 2016. I was thrilled to be asked to contribute this year. I’m convinced this will be the year that local newsrooms take mobile news delivery more seriously than ever before.
Diversifying revenue streams will be essential in 2016
Along the same lines, Fast Company asked media leaders for their thoughts on the greatest challenges ahead for news organizations in the coming year. For me, first among them is the urgent need to build revenue streams that reduce their reliance on advertising.
Starbucks, value creation and my coffee addiction
I admit it. I am hopelessly addicted to Starbucks. But not in the way you might think. The Starbucks mobile app links me to the brand in ways that go far beyond a simple cup of coffee. When media leaders lament that people are more willing to shell out hundreds of dollars a year to buy pricey brew than buy news subscriptions, they might want to consider the value Starbucks bundles into a seamless mobile experience. Check out my Ignite talk at Newsgeist 2015 to learn more.